Vanity Or Valor When Lines Are Skewed - 1434 Words

Vanity or Valor: When Lines are Skewed. Often unaware to the reader, a story is routinely viewed through a particular lens. Our society has shaded minds to read tales through a black and white spectrum, but frequently the big picture of a story can be missed because it lies hidden within the gray area. Fairytales have influenced their apprentices to always look for a hero and a villain; however, similar to the real world, theses lines between â€Å"right† and â€Å"wrong† become indistinguishably skewed. Sophocles’ Antigone is not to be viewed through the eyes of morality because together hero and villain lie within the motives of both the play’s main characters. Simon Goldhill asserts that â€Å"it is difficult, in other words to read Antigone without making not only moral judgments, but the sort of one-sided moral judgments that the play itself seems to want to mark as leading to tragedy†, but this frame of mind must be actively fought against. Th e â€Å"gray area† type of mindset through which this play must be filtered is established in the assertion that conformity brings peace, but conflict brings progress. The complexity of Sophocles’ writing pleads with its readers to carefully analyze the text a second, third, or even fourth time in order to grasp the ideologies of the author in their fullest extent. This paper serves to promote such an analysis through the careful examination of the actions of Creon and Antigone, as well as the means by which Sophocles develops his â€Å"gray area†

Managers Developing Analytical Skills - 1022 Words

Introduction Analytical is the use of analysis to solve problems. Analysis is the breaking down of problems into smaller problems that can be solved separately. It usually uses a process that directs it towards achieving a certain goal. Analytical skill is therefore defined as the ability of visualizing, articulating and solving issues that are either complicated or not and making sensual decision that is based on the information available. When gathering and analyzing information, analytical skills are put into practice as well as when designing and testing solutions to problems. In management, analytical skill is the ability of dividing problems into parts so that you can visualize their relationships. Managers can plan and lead projects successfully if they have analytical skills. They can forecast financial results and develop plans accurately towards achieving goals and objectives by working together with their people. They can finally accomplish their plans and produce predictable results l ogically in a more systematic manner. Discussion In solving business problems, a manager frequently uses his analytical skills. When a crisis occurs in a location or a unit is not performing as expected, the manager applies his skills to question and do research on the cause of the problem. Once a potential cause has been identified, the manager chooses on an appropriate solution to solve the problem. An analytical approach, therefore, becomes an appropriate process of breaking downShow MoreRelatedA Research On Financial Management1461 Words   |  6 PagesINTRODUCTION This report describes on the first section a research about financial managers, which is covered with the job description, the roles, the skills Knowledge, work environment and the rewards job outlook. 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Business Communication Skills Seeking Attention

Question: Discuss about the Business Communication Skills for Seeking Attention. Answer: Introduction Certainty and persuasion are the two concepts that seek attention and are governed by subjective factors. These concepts profoundly shapes the behavior as a catalyst and brings beliefs to life while adding meaning and consequence in action (Nanarpuzha and Noronha 2016). When applied in the perspective of the salesperson then these concepts are studied based on influence strategy in the corporate world. The buyer and seller interaction and the use of tactics by seller is often considered a refined way to lead to ultimate level of certainty and persuasion in terms of sales being generated. On the contrary, this assignment will study the integral concepts and the application of certainty and persuasion in the real life scenario. However, this will be analyzed based on the two academic articles undertaken to underline the critical appraisal of the concepts as well as the arguments defined in the articles. Key Terms Certainty The certainty defines the confidence that we possess in the beliefs and is mainly subjective in nature than being objective. Moreover, according to the research, the opinions matter more irrespective of the data being same. Persuasion Persuasion can be described as a function of thoughts that not only influence peoples attitudes but also peoples thoughts based on external messages (Brinol, Tormala and Petty 2013). Moreover, the process through which one can reinforce attitudes or behaviors is termed as persuasion. Influence Strategy The strategies help in enabling a group or an individual to change decisions by establishing the frame or reframing the issue. Moreover, the mutual gain can be gained through ethical influence and persuasion. These strategies tend to be effective in the practical scenario when a salesperson pursues the buyer to buy the product based on tactics used in selling a product. Key Arguments of the Authors Article 1: How Certainty Transforms Persuasion The first article outlines the basic concept of certainty as well as persuasion. As rightly, opined by Tormala and Rucker (2015), certainty can be organized into categories according to how people make evaluations or appraisals and these appraisals are only formulated based on relevancy, legitimacy, completeness and accuracy. Moreover, certainty is considered as a tool of persuasion at different levels that is interpersonal, managerial as well as organizational. However, persuasion is influenced by the power of subjective factors to make people certain of their opinions while evaluating the pros and cons. The four lever of certainty that are defined in the article are: Consensus The certainty in peoples opinions amongst others makes them more confident which makes the likelihood of sharing in new members to be high (Hawley 2015). However, this can be well followed based on the attitude towards position or product that is widely shared. Consensus can be generally applied through the customer satisfaction surveys and feedbacks. Repetition This tactic is certain with the marketers to make the public aware of the repeated message. Moreover, the repetitive message increases the sense of proposition as well as willingness in the people. As a result, repetitive messages enhances customers certainty while making sure that customers express their approval through multiple opportunities. Ease The third lever of certainty that deals with the impact of subject feeling that comes with the persuasiveness of ideas. Defense This mechanism deals with the certainty after the people have defended themselves on certain argument irrespective of the situation if the situation is correct or not. Article 2: Seeking attention an investigation of salesperson influence strategies used while selling to small retailers According to Nanarpuzha and Noroha (2016), it has been clearly stated that sales person also uses persuasion as a method of selling to retailers but in this case, it is known by influence strategy. However, salesperson selling and persuasion has been cited to be under-researched topic as there has been no evidence on the way the salesperson adopts influence strategies in the emerging markets like India, Brazil, etc. The power and tactics in the everyday setting have gauged by the influence strategies in the organizational settings. However, when applied in the organization settings, the nice distinct features that influence tactics is use by a sales person are rational persuasion, ingratiation, personal appeals, consultation, inspirational appeal, legitimating tactics, coalition tactics and pressure. Nevertheless, there are number of studies that not only explore the classification of power but also measure power between channel members through fivefold classification that is reward, legitimate, referent, coercive and expert power. The seller influence tactics is majorly pertinent to personal selling such that different holds different definitions. Information exchange is based on a communication process where there is two and fro of information without any recommendations. Recommendations is a rational argument to explain the benefit of the purchase. Promises are a reward contingent Threats imply with sellers request to the buyer if the sanctions are not done properly. Requests and legalistic pleas are not applicable. Ingratiation enhances the sellers interpersonal attractiveness to gain the consent of the buyer. Inspirational appeals are a tactic to elicit emotional response. However, these influential practices applied in daily practice are further analyzed through Indian Kirana stores. Moreover, practically these strategies take form according to the situation such as sales catalog potential, incentives (as a case of promise), customized appeals (combination of information exchange and recommendations), contracts and legal means (combination of threats and legalistic pleas) and the problem solving capability if in the small retail. However, all these strategies focus on developing partnership with the storeowners with an understanding of particular challenges faced by the owners of the store. Contrary to this, different influence strategies affect strategies in small retail to gain share of counter as well as competitive advantage over rival salespersons. Differences in the Arguments The differences in arguments is highlighted based on certain perspectives given in the two articles. Reason for Difference Article 1 Article 2 Nature It involves a subjective concept of certainty and persuasion. It incorporates an objective concept of certainty and persuasion. Goal of the Article The goal is to find how these four levers can be used for persuading people and the best lever amongst the four. The goal of the article relies on the different influence strategies that the salesperson takes in luring the buyer to purchase the product. Coverage The article has covered the general perspective that can be applied to all levels whether interpersonal, managerial or organizational. The article has covered the sales perspective that can be applied to only organizational setting. Implementation The article implements the certainty levers on everyday perspectives; right from one pitch sales to leadership initiatives The article implements only in one direction that is marketing and sales perspectives Validity This theory lacks validity of the data and applying to the real life scenario The theory is assume to be valid when it comes to applying in the emerging markets like India in areas of retail. Authors Perspectives Certainty is a tool of persuasion Four different levers can be applied everywhere (Contextual). No such practical implication is given on informal support networks Persuasion is a tactic to achieve certainty Different influence strategies can be applied in the salesperson-relationship interaction (Situational) Practical implication is given on informal support networks Recommendations The recommendation that can be drawn based on the articles are given as the following. The certainty principles in article one only highlights the tactical level of the marketing tool but does not highlight the sub categories that could be applied in a real life scenario. On the other hand, I recommend this article for any backing done in a product or an idea, which is conceptual in nature. It is done here using moral strategies that avoids manipulating others by not challenging the rights to beliefs and propositions. Nevertheless, as opined by Veronesi (2015), it is not about what you do, but it is how you do it that matters. The second article does not illustrate the importance environmental influence on the relationship between salesperson and the retailer. Moreover, the grounds related to the relationships are not are not investigated such that the effectiveness of the retailer with the product or sales. Conversely, one more concept that lacks understanding is transformational leadership while selling the product to the leader Although, the different influence strategies evaluated on the salesperson-retailer interaction based on customer expectation but should be based on the compliance because compliance makes recommendation strategies counter-productive. Conclusion To conclude, it can be said that the two articles evaluated are of different nature because if one talks about concepts, the other talks about its practical implications. However, both the articles gives a new insight to certainty and persuasion. Moreover, the if one article highlights the importance of levers of certainty on a subjective basis, on the other hand, the second article highlights the influence strategies undertaken by salespersons in the practical of emerging market. As a result, some similarities as well as dissimilarities govern the report. References Brinol, P., Tormala, Z. and Petty, R. (2013).Ease and persuasion: Multiple processes, meanings, and effects. uam.es. Available at: https://www.uam.es/otros/persuasion/papers/2013BrinolTormalaPettyEASEANDPERSUASIONCHAPTER.pdf [Accessed 8 Aug. 2016]. Hawley, D. (2015).Putting "Certainty" to the Test in Group Decisions. [online] Atomic Spin. Available at: https://spin.atomicobject.com/2015/09/13/putting-certainty-to-the-test-in-group-decisions/ [Accessed 8 Aug. 2016]. Nanarpuzha, R. and Noronha, E. (2016). Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers.Journal of Personal Selling Sales Management, 36(2), pp.144-159. Tormala, Z.L. and Rucker, D.D. (2015). How Certainty Transforms Persuasion.Harvard Business Review,93(9), pp.96-103. Veronesi, I. (2015).Using certainty in persuasion: Manipulation or leadership? - Leaders League. [online] www.leadersleague.com. Available at: https://www.leadersleague.com/en/news/using-certainty-in-persuasion-manipulation-or-leadership [Accessed 8 Aug. 2016].