Biography of Atlanta Mass Murderer Mark Orrin Barton

Memoir of Atlanta Mass Murderer Mark Orrin Barton Known as being one the biggest mass killers in Atlantas history, informal investor Mark Barton, 44, went on an executing binge on July 29, 1999, at two Atlanta-based exchanging firms: All-Tech Investment Group and Momentum Securities. Resentful about seven weeks of huge misfortunes in day exchanging, which had carried him to money related ruin, Bartons killing binge brought about 12 individuals killed and 13 harmed at the two organizations. After a daylong manhunt and encompassed by police, Barton ended it all by shooting himself at an Acworth, Georgia, service station when his catch got impending. The Killing Spree At around 2:30 p.m. on July 29, 1999, Barton entered Momentum Securities. He was a natural face around there and simply like some other day, he started talking with a day or two ago brokers about the financial exchange. Dow Jones was demonstrating a sensational drop of around 200 focuses adding to seven days of baffling numbers. Grinning, Barton went to the gathering and stated, Its a terrible exchanging day, and its going to deteriorate. He at that point took out two handguns, a 9mm Glock and a .45 bore Colt, and started discharging. He lethally shot four individuals and harmed a few others. He at that point went over the road to All-Tec and started shooting, leaving five dead. As indicated by reports, Barton had lost an expected $105,000 in around seven weeks. More Murders After the shooting, specialists went to Bartons home and found the groups of his subsequent spouse, Leigh Ann Vandiver Barton, and Bartons two youngsters, Matthew David Barton, 12, and Mychelle Elizabeth Barton, 10. As indicated by one of the four letters left by Barton, Leigh Ann was killed the evening of July 27, and the kids were killed on July 28, the night prior to the shooting binge at the exchanging firms. In one of the letters, he composed that he didn't need his kids to endure without having a mother or father and that his child was at that point giving indications of the feelings of dread that he had endured with for a mind-blowing duration. Barton likewise composed that he executed Leigh Ann on the grounds that she was halfway to fault for his end. He at that point proceeded to depict the technique he used to slaughter his family. There was little torment. Every one of them were dead in under five minutes. I hit them with the mallet in their rest and afterward put them face-down in the bath to ensure they didn't wake up in torment, to ensure they were dead. The body of his better half was found under a cover in a wardrobe and the childrens bodies were found in their bed. Prime Suspect in Another Murder As the examination concerning Barton proceeded, it was uncovered that he had been the prime suspect in the 1993 killings of his first spouse and her mom. Debra Spivey Barton, 36, and her mom, Eloise, 59, both of Lithia Springs, Georgia, went outdoors on Labor Day weekend. Their bodies were found inside their camper van. They had been cudgeled to death with a sharp article. There was no indication of constrained passage and albeit some adornments was missing, different assets and cash had been deserted, driving agents to put Barton on the rundown of suspects. A Lifetime of Trouble Imprint Barton appeared to settle on terrible choices a large portion of his life. In secondary school, he demonstrated incredible scholarly potential in math and science, however fired utilizing drugs and wound up in medical clinics and recovery focuses subsequent to overdosing a few times. In spite of his medication foundation, he got into Clemson University and, in his first year, he was captured and accused of theft. He was put waiting on the post trial process, however that didn't deflect his medication use and he wound up leaving Clemson in the wake of enduring a breakdown. Barton then figured out how to get into the University of South Carolina, where he earned a degree in science in 1979. His life appeared to level out some after school, in spite of the fact that his medication utilize proceeded. He wedded Debra Spivey and in 1998 their first kid, Matthew, was conceived. Bartons next brush with the law occurred in Arkansas, where the family had migrated to because of his work. There he started to give indications of extreme distrustfulness and frequently blamed Debra for treachery. As time went on, he turned out to be progressively controlling over Debras exercises and displayed bizarre conduct at work. In 1990 he was terminated. Enraged by the terminating, Barton fought back by breaking into the organization and downloading delicate records and mystery synthetic equations. He was captured and accused of lawful offense thievery yet received in return in the wake of consenting to a settlement with the organization. The family moved back to Georgia where Barton found another line of work in deals at a substance organization. His relationship with Debra kept on breaking down and he started having an unsanctioned romance with Leigh Ann (later to turn into his subsequent spouse), who he had met through his work. In 1991, Mychelle was conceived. Regardless of the introduction of another kid, Barton kept seeing Leigh Ann. The undertaking was no mystery to Debra, who, for obscure reasons, chose not to go up against Barton. After eighteen months, Debra and her mom were discovered dead. Murder Investigation From the beginning, Barton was the prime suspect in the killings of his significant other and relative. The police educated of his undertaking with Leigh Ann and that he had taken out a $600,000 extra security strategy on Debra. In any case, Leigh Ann told the police that Barton was with her over Labor Day weekend, which left agents without proof and a great deal of theory. Incapable to accuse Barton of the homicides, the case was left unsolved, however the examination was rarely shut. Because of the killings being unsolved, the insurance agency would not pay Barton, yet later lost a claim Barton documented and he wound up getting the $600,000. Fresh starts, Old Habits It was not long after the homicides that Leigh Ann and Barton moved in together and in 1995 the couple wedded. Notwithstanding, much the same as what occurred with Debra, Barton before long started giving indications of neurosis and doubt towards Leigh Ann. He likewise started losing cash as an informal investor, large cash. The monetary weights and Bartons suspicion negatively affected the marriage and Leigh Ann, alongside the two kids, left and moved into a condo. Later the two accommodated and Barton rejoined the family. Inside months of the compromise, Leigh Ann and the kids would be dead. Cautioning Signs From interviews with the individuals who knew Barton, there were no conspicuous signs that he was going to flip out, murder his family, and go on a shooting binge. Be that as it may, he had earned the moniker Rocket at work in light of his dangerous conduct while day exchanging. This sort of conduct was not too unordinary among this gathering of brokers. It is a quick, high-hazard game, where additions and misfortunes can happen rapidly. Barton didn't speak much about his own existence with his kindred informal investors, yet a significant number of them knew about his money related loses. All-Tech had quit permitting him to exchange until he put cash in his record to cover his misfortunes. Unfit to concoct the cash, he went to other informal investors for advances. Yet, none of them had any thought that Barton was holding hatred and going to detonate. Witnesses later advised police that Barton appeared to deliberately search out and shoot a portion of the individuals who had credited him cash. In one of the four letters he left in his home, he expounded on detesting this life and having no expectation and being frightened each time he woke up. He said that he didn't hope to live any longer, sufficiently long to slaughter the same number of the individuals that avariciously looked for my devastation. He likewise denied murdering his first spouse and her mom, in spite of the fact that he conceded that there were similitudes between how they were executed and how he slaughtered his present wife and youngsters. He finished the letter with, You should murder me on the off chance that you can. As it turned out, he dealt with that himself, yet not before completion the lives of numerous others.

Interview Skills Reflection

Question: Examine about theInterview Skills Reflection. Answer: Presentation Following the experience picked up from the in-class talk with, I have come to discover that there are substantially more key components identified with meeting abilities. Meeting aptitudes incorporate a few factors that larger part of individuals will in general underestimate. It takes something other than going to a meeting and reacting to the inquiries questions. For instance, it is significant for an interviewee to get ready long enough before the booked day of the meeting. Arrangement, for this situation, involves setting oneself up in regards to knowing the motivation behind the meeting and how to manage meet related feelings of dread and vulnerabilities. For this situation consequently when a meeting builds up the reason for a meeting he/she should examine on the most posed inquiries about the motivation behind the meeting. It likewise involves realizing how to respond to specific inquiries. Different things that an interviewee should watch are, for example, dressing for the e vent, concentrating on great introduction, certainty, making great first articulation and exhibition of competency. My most noteworthy qualities with regards to talk with abilities are making first acceptable impression and show of competency. These are valuable in that they are among the primary factors that questioners consider while choosing the best applicant. The initial introduction is significant in that it tells the interviewer(s) increasingly about the interviewee. For instance, they center around such factors as; certainty, introduction, and language both communicated in and non-verbal communication. Certainty is essential for an effective meeting in that it decides how one reacts to the inquiries. Absence of certainty, then again, may prompt distraction, nervousness, unseemly reactions, disarray along these lines prompting the general poor introduction. Competency, then again, is similarly significant in a meeting setting. In regard to talk with, competency relates to how well an interviewee is familiar with the inquiries being posed. For one to dazzle the interviewers(s), it is critica l to endeavor all the inquiries posed. In some cases the reactions may not generally be the right ones or the most fitting ones, yet an endeavor to answer shows that one's competency. In future, I could keep chipping away at beating anxiety to improve my meeting aptitudes. I have understood that I am a casualty of apprehension not long before I turn up for a meeting despite the fact that I in the end get over it once the meeting starts. Be that as it may, apprehension can have unfavorable impacts, for example, meddling with one's certainty and the capacity to review a few things. To conquer scenes of anxiety I expect to utilize unwinding methods and other important procedures that might be useful in beating apprehension to guarantee that I perform to my best. These procedures incorporate; great meeting readiness, change of point of view and keeping up an uplifting mentality. Arrangement may mean expecting the startling, for example, some troublesome inquiries, a board meet, a short or delayed meeting just as various inquiries. Keep up a decent disposition calls for positive considering oneself, being sure and staying idealistic. I likewise consider talking with my group instructor o how best I can improve my meeting abilities.

Victoria Ann Essays (628 words) - Fiction, Divergent Trilogy

Victoria Ann Essays (628 words) - Fiction, Divergent Trilogy Victoria Ann Mrs. Howard-Kongolo English 10 HN pd. 1 February 18 , 2016 1984 Standards Focus Draft George Orwell's 1984 happens in an exceedingly controlled society where the administration utilizes an assortment of innovative and proselytizer apparatuses to screen and control its residents. The book shows topics in the film Divergent by the manner in which the individuals of the general public are committed to tune in to the administration and any individual who restricts to do so are rebuffed and executed. For instance, Winston is continually having illicit musings since he is one of only a handful not many that understands the Party's variation from the norm while every other person sees it as a typical daily practice. In the film , the general public is split into groups and the administration requires the individuals through a progression of tests to see which group their characters coordinate with the best. Divergents are the rarest types of individuals in light of the fact that their characters contain the qualities of each of the 5 groups. The administration necessitates t hat everybody must have a place with a specific group so they remain in their place and have no considerations of tossing hands. Conflictingly, Divergents question the framework wherein the administration manages by , coming about them to follow up on defiant considerations. They don't care for residents questioning them on account of the explanation being that they're anxious about the possibility that the individuals could overrule them. Winston, for this situation, is Divergent on account of the w ay he loathes the Party and the principles he should follow. He realizes that what the gathering is doing isn't right and is worn out on having to continually do as is commonly said. In 1984, Winston discovers Julia, a lady who transforms into his sweetheart as the book advances. The two of them want to defy the administration on account of the explanation being that the two of them detest the Party. In the film, the principle character, Tris, finds Tobias is likewise Divergent and begin to look all starry eyed at. B oth Tris and Tobias battle against the legislature since the two of them realize that the administration is degenerate. The film and the book are comparative due to the manner in which the administration attempts to dispose of any individual who conflicts against their association of administering. The heroes end up conflicting with the legislature. For instance, Tris discovering she has a place with the Divergents sets up on how the plot will happen just as 1984. Likewise, the administrations reason for actualizing these groups were informed that they were for the residents own great when in all actuality, it was set up for authoritarian standard. T he authority fooled the individuals into imagining that they were on the resident's side to bring down any questions or questions. They were mysterious about disposing of the agitators, for example, Winston and Julia and the Divergents, in light of the fact that there was an expanding possibility of the residents seeing the terrible things the administration was getting individuals through and lead every other person into defiance. They feared the possibility that the individuals could comprehend what the Divergents were stating. Another similitude Divergent and 1984 had was that the two of them utilized a similar sort of strategy to torment the individuals . In 1984, Winston is tormented in Room 101 with a rodent confine held to his face. A kind of sinister tremor, a dread of he was not sure what, he had gone through Winston when he got his first look at the enclosure. (Orwell 253) The Party realized his greatest dread were rodents so they utilized them to control his contemplations about Big Brother . So also, in Divergent, the administration torments Tris by utilizing her mom, surpassing her feelings and utilizing the individuals she values the most. The two of them attempted to get the individuals to accept through dread and use what they love against them.

Focus on Media Essay - 550 Words

Focus on Media (Essay Sample) Content: The Focus On MediaStudentà ¢Ã¢â€š ¬s NameInstitutional AffiliationIn the contemporary world, the main conveyor of information, news, and regular occurrence is the media. However, the media has been in the spotlight for covering news that focuses on the negative side on human actions (Casey Owen, 2013).This paper would attempt to justify the allegation through analysis of the various situations where the media report bad news.I agree that the media mainly focus on the negative part of life. They mainly concentrate on negative stories about corruption, accidents or even explosions (Casey Owen, 2013). The media mainly focuses on the most stunning news and donà ¢Ã¢â€š ¬t give same gauge to the quantity of good news to bad news. They mostly report the bad news that makes the audience or receivers think the world is a terrible place. They mainly just attempt to make more cash with sensualization.Besides, good news doesnà ¢Ã¢â€š ¬t sell. Similarly, the media put too mu ch focus on the unproductive events because of the competition for the viewers and the rating they represent (Riff, Lacy Fico, 2014).The competition forces the media to focus on occurrences that satisfy the viewersà ¢Ã¢â€š ¬ interest, and those events are always negative. The journalism profession of updating the society has changed to a hub of entertainment.Alternatively, the media focuses on the negative news because most viewers would rather watch an unproductive story than a boring positive story (Casey Owen, 2013). Besides, the ratings are what matters in all types of mediums (Robinson, 2015). And if the negative stories contribute to the ratings, then the media will continue focusing on the negative news (Riff, Lacy Fico, 2014). Similarly, the media focuses on little stories more so about celebrities to achieve increased viewing and circulation. The media report bad news that is the most spectacular events of the day.Most media report bad stories like shooting or demonizing an individual of their information. The bad news is too much thus making many people sad and mad (Robinson, 2015). Similarly, the media focuses too much on the negative news by generalizing the occurrences (Casey Owen, 2013... Focus on Media Essay - 550 Words Focus on Media (Essay Sample) Content: The Focus On MediaStudentà ¢Ã¢â€š ¬s NameInstitutional AffiliationIn the contemporary world, the main conveyor of information, news, and regular occurrence is the media. However, the media has been in the spotlight for covering news that focuses on the negative side on human actions (Casey Owen, 2013).This paper would attempt to justify the allegation through analysis of the various situations where the media report bad news.I agree that the media mainly focus on the negative part of life. They mainly concentrate on negative stories about corruption, accidents or even explosions (Casey Owen, 2013). The media mainly focuses on the most stunning news and donà ¢Ã¢â€š ¬t give same gauge to the quantity of good news to bad news. They mostly report the bad news that makes the audience or receivers think the world is a terrible place. They mainly just attempt to make more cash with sensualization.Besides, good news doesnà ¢Ã¢â€š ¬t sell. Similarly, the media put too mu ch focus on the unproductive events because of the competition for the viewers and the rating they represent (Riff, Lacy Fico, 2014).The competition forces the media to focus on occurrences that satisfy the viewersà ¢Ã¢â€š ¬ interest, and those events are always negative. The journalism profession of updating the society has changed to a hub of entertainment.Alternatively, the media focuses on the negative news because most viewers would rather watch an unproductive story than a boring positive story (Casey Owen, 2013). Besides, the ratings are what matters in all types of mediums (Robinson, 2015). And if the negative stories contribute to the ratings, then the media will continue focusing on the negative news (Riff, Lacy Fico, 2014). Similarly, the media focuses on little stories more so about celebrities to achieve increased viewing and circulation. The media report bad news that is the most spectacular events of the day.Most media report bad stories like shooting or demonizing an individual of their information. The bad news is too much thus making many people sad and mad (Robinson, 2015). Similarly, the media focuses too much on the negative news by generalizing the occurrences (Casey Owen, 2013...

Vanity Or Valor When Lines Are Skewed - 1434 Words

Vanity or Valor: When Lines are Skewed. Often unaware to the reader, a story is routinely viewed through a particular lens. Our society has shaded minds to read tales through a black and white spectrum, but frequently the big picture of a story can be missed because it lies hidden within the gray area. Fairytales have influenced their apprentices to always look for a hero and a villain; however, similar to the real world, theses lines between â€Å"right† and â€Å"wrong† become indistinguishably skewed. Sophocles’ Antigone is not to be viewed through the eyes of morality because together hero and villain lie within the motives of both the play’s main characters. Simon Goldhill asserts that â€Å"it is difficult, in other words to read Antigone without making not only moral judgments, but the sort of one-sided moral judgments that the play itself seems to want to mark as leading to tragedy†, but this frame of mind must be actively fought against. Th e â€Å"gray area† type of mindset through which this play must be filtered is established in the assertion that conformity brings peace, but conflict brings progress. The complexity of Sophocles’ writing pleads with its readers to carefully analyze the text a second, third, or even fourth time in order to grasp the ideologies of the author in their fullest extent. This paper serves to promote such an analysis through the careful examination of the actions of Creon and Antigone, as well as the means by which Sophocles develops his â€Å"gray area†

Managers Developing Analytical Skills - 1022 Words

Introduction Analytical is the use of analysis to solve problems. Analysis is the breaking down of problems into smaller problems that can be solved separately. It usually uses a process that directs it towards achieving a certain goal. Analytical skill is therefore defined as the ability of visualizing, articulating and solving issues that are either complicated or not and making sensual decision that is based on the information available. When gathering and analyzing information, analytical skills are put into practice as well as when designing and testing solutions to problems. In management, analytical skill is the ability of dividing problems into parts so that you can visualize their relationships. Managers can plan and lead projects successfully if they have analytical skills. They can forecast financial results and develop plans accurately towards achieving goals and objectives by working together with their people. They can finally accomplish their plans and produce predictable results l ogically in a more systematic manner. Discussion In solving business problems, a manager frequently uses his analytical skills. When a crisis occurs in a location or a unit is not performing as expected, the manager applies his skills to question and do research on the cause of the problem. Once a potential cause has been identified, the manager chooses on an appropriate solution to solve the problem. An analytical approach, therefore, becomes an appropriate process of breaking downShow MoreRelatedA Research On Financial Management1461 Words   |  6 PagesINTRODUCTION This report describes on the first section a research about financial managers, which is covered with the job description, the roles, the skills Knowledge, work environment and the rewards job outlook. 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Business Communication Skills Seeking Attention

Question: Discuss about the Business Communication Skills for Seeking Attention. Answer: Introduction Certainty and persuasion are the two concepts that seek attention and are governed by subjective factors. These concepts profoundly shapes the behavior as a catalyst and brings beliefs to life while adding meaning and consequence in action (Nanarpuzha and Noronha 2016). When applied in the perspective of the salesperson then these concepts are studied based on influence strategy in the corporate world. The buyer and seller interaction and the use of tactics by seller is often considered a refined way to lead to ultimate level of certainty and persuasion in terms of sales being generated. On the contrary, this assignment will study the integral concepts and the application of certainty and persuasion in the real life scenario. However, this will be analyzed based on the two academic articles undertaken to underline the critical appraisal of the concepts as well as the arguments defined in the articles. Key Terms Certainty The certainty defines the confidence that we possess in the beliefs and is mainly subjective in nature than being objective. Moreover, according to the research, the opinions matter more irrespective of the data being same. Persuasion Persuasion can be described as a function of thoughts that not only influence peoples attitudes but also peoples thoughts based on external messages (Brinol, Tormala and Petty 2013). Moreover, the process through which one can reinforce attitudes or behaviors is termed as persuasion. Influence Strategy The strategies help in enabling a group or an individual to change decisions by establishing the frame or reframing the issue. Moreover, the mutual gain can be gained through ethical influence and persuasion. These strategies tend to be effective in the practical scenario when a salesperson pursues the buyer to buy the product based on tactics used in selling a product. Key Arguments of the Authors Article 1: How Certainty Transforms Persuasion The first article outlines the basic concept of certainty as well as persuasion. As rightly, opined by Tormala and Rucker (2015), certainty can be organized into categories according to how people make evaluations or appraisals and these appraisals are only formulated based on relevancy, legitimacy, completeness and accuracy. Moreover, certainty is considered as a tool of persuasion at different levels that is interpersonal, managerial as well as organizational. However, persuasion is influenced by the power of subjective factors to make people certain of their opinions while evaluating the pros and cons. The four lever of certainty that are defined in the article are: Consensus The certainty in peoples opinions amongst others makes them more confident which makes the likelihood of sharing in new members to be high (Hawley 2015). However, this can be well followed based on the attitude towards position or product that is widely shared. Consensus can be generally applied through the customer satisfaction surveys and feedbacks. Repetition This tactic is certain with the marketers to make the public aware of the repeated message. Moreover, the repetitive message increases the sense of proposition as well as willingness in the people. As a result, repetitive messages enhances customers certainty while making sure that customers express their approval through multiple opportunities. Ease The third lever of certainty that deals with the impact of subject feeling that comes with the persuasiveness of ideas. Defense This mechanism deals with the certainty after the people have defended themselves on certain argument irrespective of the situation if the situation is correct or not. Article 2: Seeking attention an investigation of salesperson influence strategies used while selling to small retailers According to Nanarpuzha and Noroha (2016), it has been clearly stated that sales person also uses persuasion as a method of selling to retailers but in this case, it is known by influence strategy. However, salesperson selling and persuasion has been cited to be under-researched topic as there has been no evidence on the way the salesperson adopts influence strategies in the emerging markets like India, Brazil, etc. The power and tactics in the everyday setting have gauged by the influence strategies in the organizational settings. However, when applied in the organization settings, the nice distinct features that influence tactics is use by a sales person are rational persuasion, ingratiation, personal appeals, consultation, inspirational appeal, legitimating tactics, coalition tactics and pressure. Nevertheless, there are number of studies that not only explore the classification of power but also measure power between channel members through fivefold classification that is reward, legitimate, referent, coercive and expert power. The seller influence tactics is majorly pertinent to personal selling such that different holds different definitions. Information exchange is based on a communication process where there is two and fro of information without any recommendations. Recommendations is a rational argument to explain the benefit of the purchase. Promises are a reward contingent Threats imply with sellers request to the buyer if the sanctions are not done properly. Requests and legalistic pleas are not applicable. Ingratiation enhances the sellers interpersonal attractiveness to gain the consent of the buyer. Inspirational appeals are a tactic to elicit emotional response. However, these influential practices applied in daily practice are further analyzed through Indian Kirana stores. Moreover, practically these strategies take form according to the situation such as sales catalog potential, incentives (as a case of promise), customized appeals (combination of information exchange and recommendations), contracts and legal means (combination of threats and legalistic pleas) and the problem solving capability if in the small retail. However, all these strategies focus on developing partnership with the storeowners with an understanding of particular challenges faced by the owners of the store. Contrary to this, different influence strategies affect strategies in small retail to gain share of counter as well as competitive advantage over rival salespersons. Differences in the Arguments The differences in arguments is highlighted based on certain perspectives given in the two articles. Reason for Difference Article 1 Article 2 Nature It involves a subjective concept of certainty and persuasion. It incorporates an objective concept of certainty and persuasion. Goal of the Article The goal is to find how these four levers can be used for persuading people and the best lever amongst the four. The goal of the article relies on the different influence strategies that the salesperson takes in luring the buyer to purchase the product. Coverage The article has covered the general perspective that can be applied to all levels whether interpersonal, managerial or organizational. The article has covered the sales perspective that can be applied to only organizational setting. Implementation The article implements the certainty levers on everyday perspectives; right from one pitch sales to leadership initiatives The article implements only in one direction that is marketing and sales perspectives Validity This theory lacks validity of the data and applying to the real life scenario The theory is assume to be valid when it comes to applying in the emerging markets like India in areas of retail. Authors Perspectives Certainty is a tool of persuasion Four different levers can be applied everywhere (Contextual). No such practical implication is given on informal support networks Persuasion is a tactic to achieve certainty Different influence strategies can be applied in the salesperson-relationship interaction (Situational) Practical implication is given on informal support networks Recommendations The recommendation that can be drawn based on the articles are given as the following. The certainty principles in article one only highlights the tactical level of the marketing tool but does not highlight the sub categories that could be applied in a real life scenario. On the other hand, I recommend this article for any backing done in a product or an idea, which is conceptual in nature. It is done here using moral strategies that avoids manipulating others by not challenging the rights to beliefs and propositions. Nevertheless, as opined by Veronesi (2015), it is not about what you do, but it is how you do it that matters. The second article does not illustrate the importance environmental influence on the relationship between salesperson and the retailer. Moreover, the grounds related to the relationships are not are not investigated such that the effectiveness of the retailer with the product or sales. Conversely, one more concept that lacks understanding is transformational leadership while selling the product to the leader Although, the different influence strategies evaluated on the salesperson-retailer interaction based on customer expectation but should be based on the compliance because compliance makes recommendation strategies counter-productive. Conclusion To conclude, it can be said that the two articles evaluated are of different nature because if one talks about concepts, the other talks about its practical implications. However, both the articles gives a new insight to certainty and persuasion. Moreover, the if one article highlights the importance of levers of certainty on a subjective basis, on the other hand, the second article highlights the influence strategies undertaken by salespersons in the practical of emerging market. As a result, some similarities as well as dissimilarities govern the report. References Brinol, P., Tormala, Z. and Petty, R. (2013).Ease and persuasion: Multiple processes, meanings, and effects. uam.es. Available at: https://www.uam.es/otros/persuasion/papers/2013BrinolTormalaPettyEASEANDPERSUASIONCHAPTER.pdf [Accessed 8 Aug. 2016]. Hawley, D. (2015).Putting "Certainty" to the Test in Group Decisions. [online] Atomic Spin. Available at: https://spin.atomicobject.com/2015/09/13/putting-certainty-to-the-test-in-group-decisions/ [Accessed 8 Aug. 2016]. Nanarpuzha, R. and Noronha, E. (2016). Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers.Journal of Personal Selling Sales Management, 36(2), pp.144-159. Tormala, Z.L. and Rucker, D.D. (2015). How Certainty Transforms Persuasion.Harvard Business Review,93(9), pp.96-103. Veronesi, I. (2015).Using certainty in persuasion: Manipulation or leadership? - Leaders League. [online] www.leadersleague.com. Available at: https://www.leadersleague.com/en/news/using-certainty-in-persuasion-manipulation-or-leadership [Accessed 8 Aug. 2016].